Todd Gentzel – Aligning strategic change, company culture, and leadership communication

Listen to Business Execution Radio Episode 105:

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Todd Gentzel is Chief Strategist for Yaffe-Deutser, a consulting firm specializing in alignment and integration of corporate strategy, culture, and communication.   Todd discusses common mistakes that undermine efforts to drive strategic change. This includes focusing too much attention on people who resist change, and not spending enough time with the majority of employees who are open to change provided they understand it. Todd also questions common change management beliefs such as the importance of having a “burning platform” or a charismatic change leader.

Any efforts to increase business execution ultimately require getting people to act differently in the future from how they acted in the past.    Get insights into how to make these changes happen – this week on Business Execution Radio.